Founded in 2020, Yam is a print-centric, millennial-run brand that produces locally, and doesn’t

adhere to the retail calendar.

They proudly make their renowned and iconic own prints (#yamprint) and strive to create new and contemporary artworks from traditional techniques of weaving, embroideries, sketching, and painting.

While doing this, they keep in mind our Indian roots and heritage and thus source our textiles from

across India. Their eclectic mix of traditional with the modern takes their label across

aesthetics, countries and generations.